Privacy Policy

FireAlerted (“Company,” “we,” “us,” or “our”) operates the fire incident monitoring and data delivery service accessible at firealerted.com (the “Website”) and related services (collectively, the “Service”). This Privacy Policy describes how we collect, use, disclose, and protect information in connection with our Service.

By accessing the Website or using the Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Website or use the Service.

2.1 Information You Provide to Us

When you interact with our Website or Service, we may collect information that you voluntarily provide, including:

• Contact Form Submissions: When you submit an inquiry through our Website contact form, we collect your name, email address, and the content of your message.
• Account and Service Setup: When you subscribe to our Service, we collect your name, business name, email address, phone number, billing information, service area preferences, and property type filter preferences.
• Communications: When you communicate with us via email, phone, text message, or other channels, we collect the content of those communications.

2.2 Information We Collect Through the Service

In the course of operating our fire incident monitoring and data delivery service, we collect and process the following categories of information:

• Fire Incident Data: We monitor fire dispatch activity using proprietary methods and data sources to identify fire incidents within our clients' designated service areas. This data may include incident location, incident type, responding unit information, timestamps, and agency details.
• Property Information: For identified fire incidents, we obtain property-related information from publicly available government records and databases to determine property type, validate mailing addresses, and confirm location data.
• Property Owner Information: We obtain publicly available property owner contact information through our proprietary research processes, which may include owner names, phone numbers, and email addresses sourced from public records and commercially available databases.
• Dispatch Communications Data: We may collect and analyze publicly available emergency dispatch communications to supplement incident information. These communications may be transcribed and analyzed using artificial intelligence to assess incident details and severity.
• AI-Generated Assessments: We use artificial intelligence technologies to classify property types and generate fire severity assessments based on collected incident data.

2.3 Information Collected Automatically

When you visit our Website, we may automatically collect certain technical information, including:

• Log Data: Your IP address, browser type, operating system, referring URLs, pages viewed, and access timestamps.
• Device Information: Information about the device you use to access our Website, including device type and screen resolution.
• Cookies and Similar Technologies: We may use cookies and similar tracking technologies to enhance your experience on our Website. You can control cookie preferences through your browser settings.

We use the information we collect for the following purposes:

• Service Delivery: To monitor fire incidents, identify affected properties and their owners, generate incident assessments, and deliver packaged fire incident data to our subscribed clients via the agreed-upon delivery methods.
• Property Classification: To use AI-powered analysis to classify property types and filter data according to client preferences.
• Address Validation: To correct and validate property addresses using public records to ensure accurate data delivery.
• Incident Assessment: To analyze dispatch communications and incident data using AI to provide severity scoring and damage assessments.
• Client Communications: To respond to inquiries, provide customer support, send service-related notices, and communicate updates about the Service.
• Service Improvement: To analyze usage patterns, improve our proprietary algorithms, enhance data quality, and develop new features.
• Billing and Administration: To process payments, manage subscriptions, and maintain business records.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.
• SMS Communications: We use phone numbers provided by business clients to send fire incident alert text messages via SMS. Message frequency varies based on incident activity. Msg & data rates may apply. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. To opt-out, reply STOP to any message. For help, reply HELP.

4.1 With Our Clients

The core function of our Service is to deliver packaged fire incident data to our subscribed clients. When a fire incident meets a client's configured criteria, we share incident location and details, property type classification, property owner contact information, AI-generated assessments, and dispatch communication summaries.

4.2 With Service Providers

We share information with third-party service providers who perform services on our behalf, including data research providers, AI and cloud services, hosting and infrastructure providers, and payment processors.

4.3 For Legal Purposes

We may disclose information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights, prevent wrongdoing, or protect personal safety.

4.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction.

4.5 No Sale of Personal Information

We do not sell personal information to third parties for their direct marketing purposes. Our Service delivers packaged fire incident data to subscribed clients as the core service offering.

SMS opt-in data and consent will not be shared with any third party for any purpose.

The information we process is derived from a combination of publicly available sources and proprietary methods, including public safety data platforms, government records, public safety communications, and commercial data sources.

We do not collect information through covert surveillance, unauthorized access to private systems, or any unlawful means.

• Incident Data: Retained for up to twelve (12) months.
• Contact Form Submissions: Retained until the inquiry is resolved.
• Dispatch Audio and Transcriptions: Retained for up to ninety (90) days.
• Billing Records: Retained as required by applicable regulations.

We implement reasonable administrative, technical, and physical security measures including encryption of data in transit, secure cloud storage, access controls, and regular security reviews. However, no method of transmission over the Internet is completely secure.

Depending on your jurisdiction, you may have certain rights regarding your personal information:

• Access: Request a copy of your personal information.
• Correction: Request correction of inaccurate information.
• Deletion: Request deletion of your personal information.
• Opt-Out (SMS): Reply STOP to any message to opt out of SMS alerts at any time.
• Opt-Out (Data): Property owners may opt out of future inclusion in data deliveries.

To exercise any of these rights, please contact us at privacy@firealerted.com.

California residents may have additional rights under the CCPA and CPRA, including the right to know, delete, correct, and opt out. As stated above, we do not sell personal information. To submit a verifiable consumer request, please contact us at privacy@firealerted.com.

Residents of states with applicable consumer data privacy legislation may have certain rights regarding personal information. To exercise these rights, please contact us at privacy@firealerted.com.

Our Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

Our Website may contain links to third-party websites or services not operated by us. We have no control over and assume no responsibility for third-party content or privacy policies.

The specific data sources, algorithms, processes, and technologies used to operate the Service are proprietary and constitute confidential trade secrets. Descriptions in this Privacy Policy are provided in general terms to protect our intellectual property.

We may update this Privacy Policy from time to time. Changes will be posted on our Website with a revised “Last Updated” date. Continued use of the Service constitutes acceptance of the updated Privacy Policy.

If you have any questions about this Privacy Policy, please contact us at: